Welcome to the London - Piccadilly store
Our contact details
23 - 26 Piccadilly

T: 020 7437 7399
F: 020 7434 4159
E: piccadilly.shop@cotswoldoutdoor.com
When we're open
10:00 - 20:00
10:00 - 20:00
10:00 - 20:00
10:00 - 20:00
10:00 - 20:00
10:00 - 19:00
11:30 - 17:30

London’s leading running specialist, Runners Need is now open on the lower ground floor of our store. This will offer free video gait analysis and expert shoe fitting from experienced staff, to help find the right shoe for your running style. Whether you’re a complete beginner or an experienced ultra-runner there’s something for everyone. We have a wide selection of shoes, clothing, accessories, nutrition, electronics and more from the world’s best brands including Nike, Ronhill, Garmin, adidas, Brooks and ASICS. We look forward to welcoming you in-store!


Whether you are Climbing, Trekking, Traveling or just shopping we boast a large range of products.
Rucksacks, footwear, clothing, climbing equipment, GPS, tents, sleeping bags, torches, books and maps can all be found under one roof so wherever you are going we can kit you out.

See inside...


All in all our staff have visited a total of 35 different countries doing everything from High Altitude Mountaineering to Family Camping, so you can be sure whatever your activity one of our staff will have probably done it.

Our staff can speak more than 10 different languages so wherever you come from and wherever you're going we're confident we can help you out. I'm pretty sure some of the staff might even try their hand at speaking Elvish...

Regular training sessions keep staff up to date with the latest technology and gear used in the industry and a sheer passion for the outdoors means that on our days off you can usually find us trying out the equipment we sell.


We are a stone’s throw away from Piccadilly tube station and directly opposite Waterstones in the heart of London, making us perfect commuting distance for office workers, students or those of you exploring London for the day.

Supporting Local Groups

We are proud of our links with local groups and organisations, and do whatever we can to support them. To find out more on how we can benefit your group, please contact our Marketing Team at lmr.piccadilly@cotswoldoutdoor.com or 0207 437 7399.

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